Fever needed a web presence which would attract a very particular clientele. It had to be sexy but classy, and perhaps a little clandestine. It also had to appeal to women.

One of the main considerations was that it had to be updated regularly by people who weren't familiar with html code. We gave them a content editor which would let them update every page quickly and easily, via any web browser. They could even add or amend content from a web cafe if they chose.